
Your firm’s portal holds every client, what the public record shows about each one, and every introduction. Your firm sends each client, in its own name, six questions, a ranking of their priorities and a financial health check. What they answer lands on their record in your portal.
The portal carries your firm’s branding, uses two-factor authentication on every account, and shows each firm only its own clients.
Put your client list in from the software you use. Each limited company is checked against its Companies House record and the filed accounts. The portal shows which clients have something to plan and why.

A campaign is an email from your firm to a group of your clients about one topic, with a link to the health check or an article. The portal builds the client list, sends the email and sends the follow-up.
Because the wording goes out in your firm’s name, anything Equity & General compliance has not reviewed stays marked as a draft and cannot be sent.

Clients in the portal, introductions in progress, advice in place, and the clients to talk to this week. Your partnership manager’s name and direct number are at the top.

The six moments, the approved wording, and where regulated advice starts. Short lessons your client managers complete in the portal.

Each introduction moves through six stages. Your firm can see the stage of every client at any time.
Your firm
Something in the accounts, or a client the portal has listed.
Your firm
You have raised it with the client and they have agreed to a conversation.
Equity & General
An Equity & General Account Manager has the details and contacts the client.
Equity & General
A date in the diary, visible to your firm.
Equity & General
Research, the recommendation and the suitability report.
Your firm and Equity & General
The recommendation is in place, and you can see what it was.
Your firm sends each client, in its own name, six questions about their position, a ranking of their priorities, and a financial health check they complete in their own time. What they answer lands on their record, and the conversation with the financial adviser starts from it.






Everything the client sees carries your firm’s logo. Equity & General appears where the regulation requires it.
Fifteen minutes with the partnership manager, in the live system.