Partnership options

Two simple ways to partner

Start with a straightforward referral and client-support route, or embed a fully branded partner experience. Commercial terms are agreed with you before you go live.

Altro Partner
For accountants who want a simple referral and client-support route.
Commercial terms agreed on your partnership call
Altro client portal
Financial Health Score
Fact-find & advice pathway
Personal Survival Budget
Partner dashboard
Training, webinars & campaign library
Dedicated partner manager
Register your interest
Most embedded
Altro Partner Plus
For firms that want a more embedded, branded partner experience.
Enhanced terms agreed on your partnership call
Everything in Altro Partner, plus:
White-labelled / co-branded portal
Enhanced team training
Campaign launch support
Quarterly planning session
Enhanced commercial model
Book a partner demo
Common concerns — answered directly

Everything you're probably wondering

We're not FCA authorised — can we still do this?

Yes. Equity & General are fully FCA-authorised and manage all regulatory responsibility on your behalf. Your role is as an introducer — no FCA authorisation, no additional PI insurance and no compliance infrastructure is required from your firm.

Won't we lose control of our client relationships?

The model is designed to prevent exactly that. All client communications originate from your firm, and E&G's advisers operate alongside you, not instead of you. Your trusted introduction isn't a courtesy — it's the mechanism that makes the whole thing work.

Is this just a referral arrangement?

No. A referral sends clients elsewhere and hopes for the best. Altro is collaborative — you help identify opportunities, co-develop the client communications, and receive ongoing reporting. The experience is designed to feel like an extension of your firm's service, not a hand-off.

What about Consumer Duty implications for us?

All advice is delivered by FCA-regulated advisers, all client communications are compliant and approved, and the Introducer Agreement gives your firm a clear, documented framework. A structured, regulated process is a stronger position than ad-hoc informal guidance.

We don't have time to add another service line.

You don't need to. E&G provide the advisers, systems, compliance and operational support. Your role is to make the introduction and stay connected to your client. The time commitment is minimal; the value generated is not.

Refer an accountant

Know another firm that could benefit from Altro?

If you know an accountant who wants to support clients with better financial conversations and a trusted route into regulated advice, introduce them to Altro.

Refer an accountant →
Ready when you are

Add a complete financial-planning arm to your firm

No cost, no FCA obligations, and a partnership manager who does the heavy lifting with you.

Register your interest → Get the free partner guide