Insights · Advice market structure

The Concentration Signal: What the FCA’s Wealth Survey Says About where your client lands

9 min read · Altro Partners, by Equity & General

Reacting to: FCA warns wealth managers over fees, financial crime and AI risks (Money Marketing, 18 August 2026) →

The FCA published its Wealth Management Survey Report 2026 this morning, and the headline the trade press has taken from it is about fees, financial crime controls and artificial intelligence. Those are the right findings for a wealth manager to read. They are not the most useful finding for an accountant. The most useful finding is buried in the market structure section, and it is this: the ten largest firms, by client numbers, now serve 89% of discretionary management clients — a share the FCA describes as “up 19% since we conducted the first survey in 2022”.

That single number changes what the sentence “I know someone” is actually doing. When an accountant points a client towards regulated advice, the assumption underneath is that a broad, competitive market is waiting on the other side and the client will find their level in it. The regulator's own data says the market is narrowing, not broadening, and that the firms doing the absorbing are the largest ones — whose propositions are built around investable assets. Your client, whose wealth is mostly a trading company, a director's loan account and a pension nobody has looked at since 2019, is not the client that market is designed around. Knowing that does not make the introduction less worth making. It makes the question of who, and of what the accountant contributes to the conversation, considerably more important than it was.

What the FCA actually published, and what it covers

The survey covers the firms in the FCA's wealth management supervision portfolio: on the regulator's own figures, more than 5.5 million retail clients and almost £1 trillion of assets, with around 400 firms responding and 320 of them carrying out portfolio management. It is the third iteration — 234 firms have now completed all three rounds since 2022, which is what makes the trend readings possible.

One caveat matters and is easy to miss in the coverage: the data runs to submissions made up to 31 December 2024, filed by May 2025. The report is new; the picture in it is roughly eighteen months old. Every structural trend it describes has had another year and a half to run since the numbers were collected. That cuts in one direction only, because consolidation in this market has not slowed since 2024.

Ten firms, 89% of the clients — and why that lands on your desk

Concentration in an advice market is not automatically bad for the people in it. Large firms tend to have deeper compliance functions, better systems and more resilience than a two-adviser practice. The FCA's own report notes that all firms now refresh their Know Your Client checks, against 8% failing to do so in 2023/24 — scale helps with that sort of thing.

What concentration changes is fit. The larger the firm, the more its service has to be standardised to be deliverable: a centralised investment proposition, model portfolios, a relationship manager holding several hundred clients, and an onboarding process that asks first what a prospective client has to invest. None of that is designed to interrogate whether a company should be making an employer pension contribution before the year-end, whether the surplus sitting at the bank is working capital or dead money, or whether the shareholder protection nobody arranged is a bigger exposure than the asset allocation. Those questions are business questions, and they are visible in the accounts long before they are visible on a fact-find. We set out the six most common of them in the signals already sitting in your client file.

This is the practical case for the accountant staying in the conversation rather than handing it over and stepping back. Not because the wealth manager is deficient, but because the two professions can see different things. The accountant holds the history, the timing and the corporate structure. The regulated adviser holds the analysis, the recommendation and the responsibility for it. Who does what sets out that split properly.

The fee question your client probably cannot answer

The FCA's fair-value finding is worth reading precisely, because it is being reported loosely. The regulator does not say wealth managers charge too much. It says that pricing “is not always clear, easy to compare or applied consistently across different services and client groups”, and it points at the FCA's own Financial Lives 2024 survey, in which 17% of adults holding £100,000 or more of investable assets who used a named wealth management firm were concerned that fees were high, hidden or complex. The regulator also asks firms to consider whether portfolio turnover is delivering genuine value, rather than activity for its own sake.

For an accountant this is unusually actionable, because clarity of cost is your native territory. You already ask what a lease costs, what the finance charge on the van comes to, what the bank is taking. Very few clients can answer the equivalent question about their investments in pounds. They can usually quote a percentage, and a percentage is precisely the format in which a cost stops feeling like money.

Putting real numbers on it

Take the lang cat's State of Advice Report 2025 figure for the average new advised client portfolio: £411,000. On that amount, every 0.25% of annual charge is £1,028 a year. Over ten years, before any growth at all, that quarter of a percent is £10,280 out of the client's money.

Now the composite. It is illustrative — not a real client, and not a comment on any particular firm's charges.

The point of the exercise is not to find an overcharged client. Most of the time you will not. The point is that a client who cannot state the cost in pounds cannot exercise any judgement about it, and the FCA has now said in terms that the market is not making that easy for them.

A percentage is a number a client can repeat. A figure in pounds is a number a client can actually weigh.

The 18% heading for the exit

The other structural finding deserves more attention than it has had. The FCA reports that 41% of the firms surveyed plan to acquire another firm, grow revenue or increase their client base by more than 25% over the next two years — while 18% are considering winding down or selling all or part of their client base.

Read those two figures together and you have the mechanics of the concentration trend, running in real time. Roughly one firm in five is contemplating an exit; two in five are shopping. The clients in between get moved, and the move is rarely their idea.

An accountant sees the consequences of that transfer before almost anyone else, because they show up in the numbers. Charges change when a book moves onto the acquirer's platform. Holdings change when clients are migrated onto a house model portfolio, and a migration can crystallise gains that land on a tax return the client was not expecting. The named adviser often leaves within the earn-out period. None of that is a scandal; it is ordinary consolidation. But a client who has been told “nothing changes for you” and whose annual costs and holdings have both changed is a client whose accountant is in a position to notice.

What AI is, and is not, doing about the gap

The AI finding is modest and the regulator presents it modestly: the FCA recorded 13% of surveyed wealth managers using in-house or third-party AI tools, rising to 45% including those considering it. The FCA's framing is that used well, AI “can reduce friction, improve efficiency and help close the advice gap so more consumers who could benefit from support and advice receive it” — alongside warnings about fraud, cyber security and consumer harm.

Set that against the size of the gap. The lang cat's State of Advice Report 2025 found that only 9% of UK adults had paid for financial advice in the previous two years, while 91% of those who did take advice found it valuable. Efficiency gains reduce the cost of serving someone who has already walked through the door. They do nothing about the far larger group who never considered walking through it, and who will not be reached by a cheaper process. That group is reached by someone they already trust saying something at the right moment — which is the entire argument set out on the advice gap, and the reason the FCA's separate targeted support reforms matter, as covered in targeted support is live.

What is still open, and when we will know

Three things in this report are genuinely unresolved.

First, the vintage. The findings describe the market as at 31 December 2024. Whether the ten largest firms have gone past 89% since then will not be known until the next survey round, which on the pattern of 2022, the intervening round and this one is the point at which the trend either continues or breaks.

Second, fair value. The regulator has set out an expectation about pricing clarity rather than a rule change, and expectations of that kind usually precede supervisory work rather than replacing it. What follows — and whether it becomes anything more formal — is not yet published.

Third, AI. The 13% figure is a starting point measured eighteen months ago against a stated ambition of narrowing the advice gap. Whether adoption converts into more people served, rather than the same people served more cheaply, is exactly the sort of thing the next survey will show and this one cannot.

Two things worth doing this week

One: add the cost question to the year-end agenda. For every client you know holds an investment portfolio or a personal pension of any size, ask what it cost them last year in pounds, all in. Record the answer, and record it when there isn't one. It takes a minute, it is a factual question about their affairs rather than advice, and on a £411,000 portfolio the quarter-percent nobody could account for is £1,028 a year.

Two: check which of your clients' advisers have changed hands. Where a client mentions their wealth manager has been acquired or their adviser has moved on, flag the file for the next return. Migrations move charging structures and crystallise gains, and with the FCA recording 41% of surveyed wealth managers planning acquisitions or 25%-plus growth, the odds of this touching your client book in the next two years are not small.

Neither of those is a regulated activity, and neither requires an opinion on anybody's investments. Both put an accountant in a position to see something the client cannot — which is, in the end, the whole basis on which the two professions are useful to each other.

Common questions

Does it actually matter to our client which firm manages their money?

It matters less as a brand question than as a service question. The FCA's Wealth Management Survey Report 2026 records that the ten largest firms by client numbers now serve 89% of discretionary management clients. Scale is not a fault in itself, and large firms often run tighter controls. What scale does change is the shape of the service: model portfolios rather than individual construction, a relationship manager carrying a large book, and a proposition designed around investable assets rather than around a trading company, a director's loan account and a pension that has not been reviewed in five years. A client whose finances are mostly business-shaped can end up well administered and poorly understood.

Can we ask a client what they pay their wealth manager without straying into advice?

Yes. Asking what something costs is a factual question about your client's affairs, and it is squarely the kind of question an accountant is expected to ask. The perimeter is crossed when a firm advises on, arranges or recommends a particular investment, product or course of action, or gives an opinion on whether the arrangement a client already holds is suitable for them. Establishing the annual cost in pounds, recording it, and observing that the client could not readily find it is not advice. Judging whether it is good value for that client, and what they should do instead, is regulated work that belongs with an FCA-authorised firm.

Our client's wealth manager has just been acquired. What should we be watching?

Three things, and all of them are visible to you. First, the charges: an acquisition frequently moves clients onto the acquirer's platform and charging structure, so the pounds paid this year may not match last year. Second, continuity: whether the individual the client actually dealt with is still there, because the relationship is usually with the person rather than the firm. Third, the investment approach: a move onto a house model portfolio can change the underlying holdings, and that has capital gains consequences you will meet at the next tax return. The FCA's 2026 survey found 41% of surveyed wealth managers planning acquisitions or growth of more than 25%, so this is not a rare event.

Is the FCA saying wealth managers are overcharging their clients?

No, and it is worth being precise about this. The regulator's finding is about clarity rather than level. Its report states that pricing 'is not always clear, easy to compare or applied consistently across different services and client groups', and it draws on the FCA's Financial Lives 2024 survey, in which 17% of adults with £100,000 or more of investible assets who used a named wealth management firm were concerned that fees were high, hidden or complex. That is a transparency finding, not an accusation of excessive charging. For an accountant the practical reading is narrower still: if the cost is hard to compare, a client cannot judge value, and the person best placed to put a number on it is the one who already reconciles their bank statements.

If AI is coming, will technology close the advice gap without any of this?

Not on the evidence so far. The FCA's 2026 survey found 13% of surveyed wealth managers using in-house or third-party AI tools, rising to 45% once firms considering it are included, and the regulator itself frames the opportunity carefully: used well, AI 'can reduce friction, improve efficiency and help close the advice gap'. That is a statement about potential. The gap it would need to close is large — the lang cat's State of Advice Report 2025 found only 9% of UK adults had paid for financial advice in the previous two years. Technology may lower the cost of serving a client who has already decided to seek help. It does not, on its own, prompt the client who has never thought to ask.

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