The regulator's data says the market is narrowing towards its largest firms, whose services are built around investable assets. A client whose wealth is a trading company, a director's loan account and a pension unreviewed since 2019 is not the client those services are designed around. That makes the choice of financial planner, and what the accountant contributes, more important.
The largest firms’ share of clients
Concentration is not in itself bad for clients. The FCA's report notes that all firms now refresh their Know Your Client checks, against 8% failing to do so in 2023/24.
Concentration changes how well the service fits each client. The larger the firm, the more standardised its service: a central investment approach, model portfolios, a relationship manager with several hundred clients, and a joining process that asks first what the client has to invest. None of that asks whether a company should make an employer pension contribution before the year end, whether the cash at the bank is working capital or surplus, or whether the shareholder protection that was never arranged is a bigger exposure than the asset allocation. Those are business questions, visible in the accounts before they are visible on a fact-find. Six of them are in six situations in the accounts that call for a financial planner.
The accountant holds the history, the timing and the corporate structure. The Equity & General financial planner holds the analysis, the recommendation and the responsibility for it. That is the split in what the accountant does and what the financial planner does.
What the report says about fees
The FCA does not say wealth managers charge too much. It says pricing "is not always clear, easy to compare or applied consistently across different services and client groups", and it cites its Financial Lives 2024 survey, in which 17% of adults with £100,000 or more of investable assets who used a named wealth management firm were concerned that fees were high, hidden or complex. The FCA also asks firms to consider whether portfolio turnover delivers value.
Accountants already ask what a lease costs, what the finance charge on a van comes to and what the bank charges. The equivalent question about a client's investments, in pounds, is one the accountant can ask.
Firms planning to sell
The FCA reports that 41% of the firms surveyed plan to acquire another firm, grow revenue or increase their client base by more than 25% over the next two years, while 18% are considering winding down or selling all or part of their client base. Clients of firms in the second group are moved to another firm.
An accountant sees the consequences in the numbers. Charges change when clients move onto the acquirer's platform. Holdings change when clients are moved onto a house model portfolio, and a move can crystallise gains that land on a tax return the client was not expecting.
Artificial intelligence and the advice gap
The FCA recorded 13% of surveyed wealth managers using in-house or third-party AI tools, rising to 45% including those considering it. Its framing is that used well, AI "can reduce friction, improve efficiency and help close the advice gap so more consumers who could benefit from support and advice receive it", alongside warnings about fraud, cyber security and consumer harm.
The FCA's Financial Lives 2024 survey found that 8.6% of UK adults had taken regulated financial advice in the previous twelve months, and 13% of the self-employed. The FCA's targeted support reforms are covered in targeted support is live and works from provider data.