About Equity & General

The regulated firm behind Altro

Altro is powered by Equity & General Financial Services — an FCA-authorised independent financial planning firm established in 1997, looking after more than £400 million in assets for over 10,000 clients nationwide.

E&G carries all regulatory responsibility. Your clients get expert, regulated advice from advisers who work alongside your firm — and your practice never takes on FCA authorisation, PI changes or compliance overhead.

1997
Established — nearly three decades advising UK clients
£400m+
Assets under management
10,000+
Clients advised nationwide
FCA authorised
Regulated by the Financial Conduct Authority (No. 474163)

How the regulated relationship works. Accountant partners introduce clients, identify needs and support conversations — they do not provide regulated financial advice. All regulated advice, recommendations and implementation are delivered by Equity & General Financial Services Ltd, which is authorised and regulated by the Financial Conduct Authority.

Ready when you are

Add a complete financial-planning arm to your firm

No cost, no FCA obligations, and a partnership manager who does the heavy lifting with you.

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